Month: February 2018

Hornbach, dude. We love it when it’s serious, but when it’s weird, it can’t be beat. The European DIY brand that once gave us the man who feels his house’s pain has returned, this time in collaboration with designer and architect Sigurd Larsen. Together they’ve created the Werkst?ck Edition Lounge Chair. It’s a smooth, markedly…

The program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms, according to Oracle Data Cloud.

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With local outposts in cities across the country, Gannett has an insider’s view into American communities and what their residents want and need from big brands. “Big, national brands often don’t want to be perceived as big, national brands,” said Kevin Gentzel, chief revenue officer at Gannett. “They want to feel embedded in local communities,… Continue reading »

The post Gannett Leans Into Local Flavor To Grow Its Pie Of National Ad Spend appeared first on AdExchanger.

When a group that says it provides financial assistance “relating to the jihad” sought to improve conditions for fighters in a squalid, sandbag-fortified trench in Syria late last year, it turned to a new funding conduit: bitcoin.

Vice President Mike Pence is expected to announce new moves promoting private ventures in space, including easing launch rules and putting the Commerce Department in charge of broader deregulation initiatives.

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Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising. And ecommerce tech vendors are beefing up mobile messaging because the channel now supports data-driven segmentation, like retargeting campaigns. These capabilities are increasingly valuable as frictionless mobile… Continue reading »

The post What’s Old Is New Again As Online Sellers Rediscover SMS Text appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, vice president of supply at TripleLift. Despite efforts to evolve private marketplaces, investment in automated guaranteed and recent developments around non-standard formats being transacted programmatically, the indirect channel… Continue reading »

The post Could The Chrome Ad Blocker Help Programmatic Move Past The Click-Through Rate? appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strike A Happy Media Digital media consumption grew 13% last year, according to an examination of Nielsen Digital Content Ratings by Pivotal Research analyst Brian Wieser. Verizon, Amazon, Snapchat and Twitter were relatively flat in terms of their share of digital media consumption from… Continue reading »

The post Facebook’s Declining Share Of Total Media Consumption; Another Call For A ‘Big Tech Break-up’ appeared first on AdExchanger.