Month: February 2018

Just like any relationship, marketers and agencies need to cultivate and maintain their union–and not just during the honeymoon phase. New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research….

The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer’s rumored wave is now a real-world tsunami encompassing billions in RFPs from brands like Marriott, Mars, McDonald’s, Microsoft, Mondelez and more. But clients have learned from past mistakes; this time they’re…

Sport-bike racer, six-patent holder, biometric lab creator–these are just a few of Walter Geer’s self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he creates and delivers “high-impact ad formats” to companies. Geer graduated college in 1999 with a completely different career trajectory: He started in web design. Additionally,…

A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. “180 is conducting an investigation into workplace conduct and the company culture,” the representative told Adweek. “It is ongoing, and we will act accordingly once we have concluded the…

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Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10… Continue reading »

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KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no chicken to serve due to a snafu with a new delivery partner. (KFC recently switched over to work with DHL.) Over…

Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI Friday’s called Flanagan (named for Tom Cruise’s character in the 1988 film Cocktail). Flanagan, which interacts with both TGI Friday’s smartphone app and its loyalty accounts, makes drink…

When indie creative shop Jomo won the Bic Flex 5 men’s razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product’s quality and value while setting the brand apart from its many competitors. Jomo found that voice in J.B. Smoove, a.k.a. Jerry Angelo Brooks, the actor,…

At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New England. The company had long supplied the federal government with precision devices, for which they made a fortune in top-secret contracts. On this particular spring day, my father and his partners were…