Month: February 2018

With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria’s Secret, Mike Koulermos can tell you a thing or two about getting a message out into the world. But Koulermos’ latest project has nothing to do with selling cars or soap, liquor or insurance. In…

As if it weren’t clear that burger chain Carl’s Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that. Havas focuses on the bacon, with help from the voice of Matthew McConaughey, he of the reflective car ads and fireside…

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are interactive will lead to increased engagement and lift sales. In our new video series, The Pivot, we take a look at…

Snap Inc. detailed Snapchat’s two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy’s library for animated GIF stickers they can add to their Snaps. Snapchat users can access the Giphy library by tapping the sticker icon near the top-right corner of the screen once they’ve taken a photo…

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of opportunities for those undaunted by ambiguity and innovation. This…

Brands should demand a tailored arrangement with an appropriate agency – selecting only the individual services that they need, which can be effectively integrated with their own capabilities.

The issue of whether dramas based on “real events” can begin to depict the “truth” becomes more pressing as the number of historically based series increases. Still, you’re asking for trouble when
you try to impersonate Queen Elizabeth and O.J. Simpson – or, as in “The Feud,” Bette Davis and Joan Crawford, whose faces, voices and mannerisms are already better-known to us than our own family’s.

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes…

Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed–largely because, for the first time, the visual designs were built largely from words and…

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled…