Month: February 2018

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the network’s “superfans,” during the fourth quarter. This will be a separate experience from Fox News…

Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story’s privacy setting within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the “Me” button in…

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Like most publishers, The Associated Press (AP) wanted to increase its video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet new technology… Continue reading »

The post The Associated Press Uses AI To Boost Content And Video Volume appeared first on AdExchanger.

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we…

It should come as no surprise that covering media and marketing in this era of universal transformation is no small endeavor. Change arrives at a breakneck pace and leaves disruption, broken business models and obsolescence in its wake. Let’s be honest, it can be frightening and the anxiety is often palpable across our entire coverage…

Comparing traditional TV with digital media platforms — or wherever traditional TV wants to add results from similar programming on digital platforms — is getting better. Thanks mostly to
like-to-like average-minute-audience measures.

An epic love story! Who doesn’t want one? Bollywood’s been selling them to us for years, so it’s apt that the music-infused film industry is where Tinder India gleans inspiration for its latest work. “Start Something Epic,” by BBH India and directed by Bharat Sikka, stars indie musician and actor Kavya Trehan as a standard-issue…

Facebook Vice President-Ads Rob Goldman posted an internal company message apologizing for a series of tweets he made Friday characterizing Russia’s use of ads on Facebook as a big nothingburger. “I
wanted to apologize for having tweeted my own view about Russian interference without having it reviewed by anyone internally,” according to a copy of the statement reported by “Wired.” “The tweets
were my own personal view and not Facebook’s. I conveyed my view poorly. The Special Counsel has far more information about what happened [than] I do — so seeming to contradict his statements was a
serious mistake on my part.

In Leo Burnett’s first TV ad for Serta, we meet Rick Blomquist, a dude who likes to take life easy. Very easy. He starts his day with a comfortable breakfast of oatmeal and hard-boiled eggs, then drives to his cushy job at a slipper factory in a car tricked out with wooly seats and fleeced-line…

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Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad will then activate through partners, including Facebook and The Trade Desk. The company is calling this service a Customer Data Platform (CDP), which is the buzzword du jour, though the vendor said it’s been working… Continue reading »

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