Month: February 2018

The Dow Jones U.S. Broadcasting & Entertainment Index is up 3.4% to 1,313 and 2% higher year-to-date, while the Dow Jones U.S. Media Index grew 3.6% to 882.05 (down 3% for the month) and 2% more
year-to-date.

Equities researcher and veteran Madison Avenue economist Brian Wieser has downgraded his recommendation for the stocks of three of the industry’s biggest agency holding companies — WPP, Publicis and
Interpublic — from a “buy” to a “hold” rating. The downgrade comes months after Pivotal Research Group’s Wieser upgraded the three companies’ stock from “hold” to “buy,” and in a note sent to
investors early this morning, explained he originally boosted their ratings due to an overreaction of their stock “on the downside because of a range of issues impacting the industry.”

Four years ago, the WWE wrestling league launched a curious new product: WWE Network. The network was streamed over-the-top to consumers, featuring all the company’s pay-per-view events live. It
was a bold move, and a disruptive one.

As the ad industry moves to adopt blockchain, Meta CRO Alanna Gombert says it needs guidance and laws on the books to prevent chaos. The Wyoming Blockchain Coalition reported Monday that the first two
of the five bills proposed have unanimously passed the Wyoming House of Representatives.

The campaign features intuitive, creative ways to interact with the “Globe” and explore five of Shell’s cleaner energy projects across four continents.

Chip giant Qualcomm is set to raise its bid for NXP Semiconductors to about $44 billion in an effort to win shareholder support for the acquisition and help it fend off a takeover approach from Broadcom.

AdExchanger |

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and… Continue reading »

The post Programmatic’s Slow Payment Problem Puts A Strain On The Industry appeared first on AdExchanger.

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Stop me if you’ve heard this one: Guy tells his doctor that his brother thinks he’s a chicken. The doctor says, “Why don’t… Continue reading »

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