Brand CMOs Acknowledge the Need for Better Personalized Marketing Efforts

Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive…

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We Asked People to Name the Brands Behind Ads From the Olympics

You’ve probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed to New York’s Columbus Circle earlier this week for another test of viewers’ brand recall. We asked 10 groups of people to name the brands…

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Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud

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Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”Continue reading »

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Reexamining The Lookback Window For Mobile Location Data

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Smith, chief revenue officer at Arrivalist. Today, brands mainly use mobile location data to measure media effectiveness by aligning analysis with a specific campaign flight. They’ll look at startContinue reading »

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News Publishers: Resist The Perverse Financial Incentives of Content Monetization

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financialContinue reading »

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Comic: “Do you even lift test, bro?”

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage PlazaContinue reading »

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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was downContinue reading »

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