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We Asked People to Name the Brands Behind Ads From the Olympics
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Beginner’s Mind
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OpenX Founder Talks Unilever, Trust In Advertising
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Greatness Is About Obsession | Meeting with Nik Stauskas
Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud
AdExchanger |
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”… Continue reading »
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Reexamining The Lookback Window For Mobile Location Data
AdExchanger |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Smith, chief revenue officer at Arrivalist. Today, brands mainly use mobile location data to measure media effectiveness by aligning analysis with a specific campaign flight. They’ll look at start… Continue reading »
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News Publishers: Resist The Perverse Financial Incentives of Content Monetization
AdExchanger |
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial… Continue reading »
The post News Publishers: Resist The Perverse Financial Incentives of Content Monetization appeared first on AdExchanger.
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Comic: “Do you even lift test, bro?”
AdExchanger |
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »
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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down… Continue reading »
The post Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands appeared first on AdExchanger.
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