Month: February 2018

Artificial intelligence and virtual reality are among the trends projected to disrupt business over the next three years and among the five most significant technology trends identified by Accenture
in its annual Technology Vision report. The study comprised a survey of 6,500 executive worldwide conducted by Accenture Labs and Accenture Research. It also included a global online survey of 6,300
business and technology executives in 25 countries.

Google’s Chrome ad blocker, which goes into effect Thursday, will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with the Better Ads Standards within 30
days. One bad ad will not start the filtering, says Kelsey LeBeau, head of publisher partnerships, Google — the site must be a repeat offender.

Content marketing is one of the most difficult forms of marketing to master. First off, it takes a village. A successful content strategy requires writers, designers and media people who understand
how to find the right audience even if it is not through paid media.

Machinima, the video game culture and entertainment company owned by Warner Bros., is embarking on a significant brand refresh, highlighting how the company has expanded beyond its origins on YouTube
to become a cross-platform entity.

Eric Trump recently announced the latest incarnation of ‘Trump’ magazine on Twitter.

Four months ago, I wrote an “RTBlog” entitled “Ad Tech’s Dirtiest Secret Acronym: WMD,” about the revelations that had been uncovered about how the tools of our trade — programmatic media-buying,
social media, content marketing, and advanced forms of audience segmentation and data targeting — have been weaponized by hostile foreign powers intent on destabilizing America. The revelations came
out thanks to Congressional testimony by the major digital media platforms as part of U.S. counterintelligence investigations surrounding Russia’s influence campaign during the 2016 Presidential
Election and onward. I say onward, because the campaign continues and is expected to accelerate heading into the 2018 Midterm Elections.

Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the new message button in the top-right corner of…

Lincoln has named Serena Williams as its new celebrity brand ambassador for the 2018 Lincoln Navigator. “Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family and her own clothing line, she sits on major boards and she’s philanthropic–she has all these competing demands on her time,” The…

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Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarter… Continue reading »

The post Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks appeared first on AdExchanger.

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LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data… Continue reading »

The post Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity appeared first on AdExchanger.