Month: February 2018

Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are…

Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook IQ. Conversation about bodyweight exercise and related terms aerobic exercise, burpee, calisthenics, fitness, functional training, gym, kettlebells, pull-up, squat and strength training was up…

Subway’s reintroduction to the public doesn’t include any company backstory like its previous campaign. It doesn’t mention five dollar footlongs or reference vegetables. And of course, longtime spokesperson Jared Fogle is nowhere to be seen. Instead, the minute-long anthem spot debuting today during the Olympics focuses on variety, the so-called spice of life. A series…

R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is placing all design disciplines under one hood, “fostering even greater integration.” Ting will be responsible for the growth and evolution…

Read a Q&A with Pew Research Center’s Ruth Igielnik and Scott Keeter about a recent study about voter files.

Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, “They might post about helping people find everything…

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back–as the Mars candy brand tends to do every Valentine’s Day–by opening its own restaurant catering exclusively…

Survey conducted Nov. 29 to Dec. 12, 2016 The commercial voter file data were matched to panelists who took part in the post-election survey of the American Trends Panel (ATP). The ATP, created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cellphone RDD surveys. Panelists […]

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s… Continue reading »

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If you’re the kind of person who enjoys jogging through dizzy dystopian structures amid explosions and cascading Ping-Pong balls, while some random dude keeps the beat on his drum kit, Reebok’s got the sneaker technology for you. Called Flexweave, it’s designed for comfort, durability and speed, and it’s on surreal, quick-cut display in the minute-long…