Month: February 2018

Amazon is again altering the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection. The company that upended the brick-and-mortar retail world with an ethereal “shop from anywhere” business model is building Amazon Go stores next to the retailers that survive on “shop from somewhere” consumers. Amazon Go is part of…

Marketing to educators has become an increased focus among emerging education technology startups and enterprises. The potential within this market is extraordinary. TechCrunch noted that global investors put $8.15 billion into education technology in the first 10 months of 2017 to build out online education companies and applications. While there is incredible opportunity, marketing these…

Americans and Germans also have different views on which element of their countries’ relationship is most important: economy, defense or shared democratic values.

If your taste in fashion runs to ketchup-chip inspired T-shirts, letterman jackets, crewneck sweaters, duffel bags and caps, Doritos Canada has the streetwear line for you. BBDO Toronto helped develop the collection, which celebrates the seasonal appearance of limited-edition Doritos Ketchup snacks at retail locations across the wide, wintery expanses of our neighbor to the…

Last week, I wrote about findings of the most recent CMO Survey indicating most would like to lean away from politically charged issues. Makes sense, but the survey did not address what happens when
your brand comes under fire due to news events, like the one that happened when high school students came under fire, and a grassroots boycott spawned to boycott brands collaborating with the National
Rifle Association. To date, more than a dozen national brands have announced they are parting ways with the NRA due to #boycottNRA, including many in the transportation industry, such as rental cars
and airlines that had offered promotional discounts to NRA members. (You may recall from last week’s columns that 100% of CMOs in the transportation industry eschewed politically charged issues. But
one notable one is standing its ground: FedEx.

Dick’s Sporting Goods will no longer sell assault-style rifles and high capacity magazines, and the company will not allow anyone under 21 years of age to purchase a firearm. The company is making sweeping changes to the way it sells guns in response to the shooting in Parkland, Fla. earlier this month. “We at Dick’s…

When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page into 2018, the accelerating adaption of technology is breaking sporting events out of their venues, beyond television sets and onto a myriad…

While the decade between 2007 and 2017 marked the genesis and maturation of the mobile industry, technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are poised to accelerate this evolution even faster in the decade to come, according to Adobe–and it found marketers may not be as prepared for the coming…

The Oscars are part of a shrinking category of event shows that still draw some of TV’s biggest audiences — yet they don’t generate the buzz they once did.

Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for distribution, will be shutting down. Four-year-old LittleThings, which had been self-funded, will produce one more live program today before turning off the lights for good….