Month: February 2018

Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency’s London office may continue working with the brand in some capacity, Ancestry.com will choose additional shops to handle its U.S. marketing efforts. “Droga5 New York and Ancestry…

Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside Palm Springs, California–featuring photos of their daughter, also named Alexis, and declaring Serena to be the “G.M.O.A.T.,” or “greatest momma of all time.”…

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Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter… Continue reading »

The post Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump appeared first on AdExchanger.

Motorcycles. They’re not just for midlife crises anymore! A new short film promoting BMW’s line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the stresses of modern life. Thankfully, he has an equally stylish sister to pull him away from his smartphone and take him on a…

Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’…

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Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. Past campaigns used emails sent to top Medallion members. In 2016, Delta began leveraging its members’ travel habits to personalize the campaign, showing each member stats about their year with Delta, said Julieta McCurry, managing director of US marketing communications and… Continue reading »

The post Delta Takes Off On Social With Personalized Videos For SkyMiles Medallion Members appeared first on AdExchanger.

Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there’s essentially an emoji for everything, from avocados and elephants to same sex couples, there are currently no emoji that represent interracial couples….

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The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup… Continue reading »

The post CPGs Focus On Marketing In Tough US Retail Landscape appeared first on AdExchanger.

L’Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L’Or?al’s current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein’s new CMO after nearly four years as L’Or?al’s marketing chief. Gulin-Merle will start her new role in the spring, per a statement from Calvin Klein. Saegh-Fleming currently serves as…

If you’re a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving consumer ruefully informs his cohort that while he’d love a big cup of Joe, he can only take half a cup…