Month: February 2018

In the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush–the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it. So…

Coca-Cola’s gorgeous, candy-colored 60-second Super Bowl spot, “The Wonder of Us,” from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is from a poem by copywriter Becca Wadlinger, includes the line, “There’s a Coke for he and she, and her and me…

Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service. Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night…

Broadcom has sweetened its takeover offer of Qualcomm in a deal that would be worth more than $121 billion, turning up the pressure on the takeover target in what would be the largest-ever technology deal.

It is very, very hard to be a greeting card company in the digital age, where we don’t even have time to open our e-cards. (They’re usually just full of inanely grinning dancing heads anyway, so…) But never mind that. So many of the most important things we have to say–take “I love you,” for…

Modeling has been a part of media planning, buying, research and analytics as long as there have been computers to model the effects of media. But the availability of real-time data has shifted the
industry’s focus from regression models that looked at historical data to understand current and future patterns to ones that process real- or near-time data to attribute which pieces of the media
mix are performing best. Last week, CIMM released a study that attempts to tame the burgeoning field in a simple, easy-to-reference way. The report, which was compiled by attribution and modeling
experts Sequent Partners, organizes more than 25 providers of classic marketing-mix modeling, as well as digital, multi-touch and TV attribution services in a uniform and succinct format.

With the passage of the new U.S. tax law, the nation’s tech giants can now more freely dip into their stockpiles of overseas cash. They don’t seem to be in any hurry.

Everyone’s favorite trivia game show app made a big splash on Super Bowl Sunday. The app HQ Trivia did not run an ad during the actual game, but aired a spot directly before and after it. A report from Bloomberg suggests the trivia show app didn’t have to pay up for either 10-second slot of…

AdExchanger |

When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business. The company, which creates measurement and analytics products for marketers based on purchase data, amended its S-1 last Monday, when it priced 5.4 million shares at $13 to $15 per share. Those terms value Cardlytics’ initial public offering… Continue reading »

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