Month: February 2018

Colbert is such a true believer in the power of Trump-based comedy that he has now produced an animated anti-Trump series that CBS-owned Showtime has generously agreed to air.

To many commentators, they are two peas in a pod: Facebook and Twitter dominate mindshare when it comes to social media, and each is now courting video producers and advertisers aggressively. But to me, that is where the comparison ends. While Facebook goes from strength to strength, with third-quarter-2017 advertising revenue up 49 percent over…

The NFL repeatedly positions itself legally as a “sports entertainment” business, not a genuinely contested “sport.” Now, it apparently has a court-granted right to fix the outcome of professional
football games. There is no question the NFL has the legal right to fix a game. Any game, including the Super Bowl.

Upfront presentation fatigue has finally hit the digital media space. Will media-buying executives get any real relief? The IAB has decide to cut its NewFront presentations in half – from 35 to 17.
Big-name digital media brands — some are more video-centric than others — will remain.

It might not come as a surprise that Keanu Reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in Lancaster, California. When Squarespace presented the idea (which…

In a world where nobody wants to own anything, could Apple transition to a subscription model for the services and products it delivers?

Two publishing sites celebrate a strong 2017, boasting strong upticks in revenue for ‘BI’ and audience growth for Vox Media.

AdExchanger |

Criteo has always been something of an ad tech enigma. It’s that French retargeting virtuoso – the golden child of Wall Street, as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser… Continue reading »

The post Why Criteo Is Battling Fierce Headwinds In 2018 appeared first on AdExchanger.

“Tide cleaned up,” says Jonathan David Lewis, vice president of McKee Wallwork & Co., an ad agency in Albuquerque, N.M., that organizes the annual Ad Bowl.