Month: March 2018

Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don’t understand Snapchat’s vernacular of Snaps, stories and dancing hot dogs. So, Snap is running its first TV campaign during the Final Four on TBS tonight….

The Japanese company said the closing of the $19 billion sale of its chip unit to a Bain Capital-led group has been delayed until April at the earliest as the company awaits final antitrust approval.

Microsoft is moving its Windows franchise from the center of its operations, reorganizing its business around its growing Azure cloud-computing operations and its stalwart Office productivity business.

A Facebook executive said a recently surfaced memo that he wrote in 2016 was intended to provoke debate about the social network’s relentless pursuit of growth.

Tesla acknowledged its semiautonomous system Autopilot was engaged by the driver in the seconds before a fatal crash last week, raising more questions about the safety of self-driving technology on public roads.

Uber Technologies said it will shutter a same-day parcel and package delivery service called Rush that once was viewed as a viable threat to everything from FedEx to small couriers.

Warc estimates $63.4 billion was spent in 2017 on worldwide programmatic ad platforms, but only about 40% got to the “working media level” — indicating a “tech tax” of close to $30 billion. But this
doesn’t include assumption of fraud.

Foxconn Technology posted a better-than-expected 4% rise in fourth-quarter net profit, bouncing back after its biggest customer Apple overcame earlier production troubles for the iPhone X.

Like many college graduates, Adobe’s CMO, Ann Lewnes, graduated, did an internship but couldn’t find a job. So, she moved to California and 30 years later, she’s now a top executive at Adobe, where at the company’s annual Adobe Summit, she interviews all types of celebrities and explains many of the company’s newest products. Adweek…