Month: March 2018

The first pitches of the 2018 Major League Baseball season will be thrown Thursday, and Twitter is all set for Opening Day. The social network and the league teamed up on hashtag-triggered emojis for all 30 clubs, which can be seen here: Hashtag emojis are here for #OpeningDay. And they’re staying ALL. SEASON. LONG. pic.twitter.com/xIapkDyjx1…

The coming model of new TV network services will not include every single TV brand. TV networks have to make up money in different ways. That means less commercials, but perhaps higher prices for
marketers looking for a clearer advertising environment, as well as new, advanced advertising/branded entertainment opportunities.

The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing 272 vendors. Based on its 2018 update, the
marketplace has expanded 48%, year-over-year, to 402.

The UK treads water on viewability, but with four-fifths of display traded programmatically, that is not so bad.

LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks. More than 700 advertisers participated in the beta-test, including GE, Philips and Audi Canada. LinkedIn Marketing Solutions product manager Phil Spitzer announced in a blog post that the new native…

Selling in Tesla bonds intensified, driving prices to fresh lows, a day after the electric-vehicle maker suffered a credit-rating downgrade.

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively. After settling on DoubleClick Bid Manager for display buying, Kayak realized it didn’t have an automated or transparent way to buy… Continue reading »

The post Inside Kayak’s Journey To Bring Programmatic In-House appeared first on AdExchanger.

While broadcast TV is still a big awareness driver for supplementary insurance brand Aflac, it’s not planned in a vacuum. “I don’t do one-offs,” said Catherine Hernandez-Blades, chief brand and communications officer for Aflac. “I like to create an overarching strategy, and if something can’t be measured as part of a bigger umbrella strategy, it… Continue reading »

The post To Aflac, Big TV Buys Are Never Just A ‘One-Off’ appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Shachar Shamir, co-founder at Ranky. Too often, marketing and sales folks work hard to move leads through the sales funnel, only for some of those customers to leave after making… Continue reading »

The post The Silver Lining In Lost Business appeared first on AdExchanger.