Month: March 2018

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman… Continue reading »

The post Podcast: Goodway Seeks A Better Way To Do Programmatic appeared first on AdExchanger.

Total broadcast retransmission revenues and cable network carriage fees grew 8.5% to $10.93 billion in the fourth quarter of last year.

As part of Women’s History Month and International Women’s Day, agencies are introducing programs to celebrate women.

At a time when some brands are beginning to take more aggressive political positions on volatile subjects, the results appear to be mixed. The majority of ad executives surveyed in February by
Advertiser Perceptions felt political “activism” has no impact on their performance, while those that believe if helps (22%) or hinders (25%) were about evenly split. That’s nice in an ideal world,
but as we’ve seen in recent weeks a number of brands have been forced to take positions — pro or con — on politically sensitive issues due to news events, social media campaigns, and grassroots
activism by consumers.

The company’s clients are now able to add a layer of performance and data targeting to their native campaigns, allowing for greater scale and even more productive outcomes.

Interpublic’s FCB is launching two new units including a healthcare-related branding operation and consulting service alingned with a Canadian agency.

A Discovery OTT service would enter an increasingly crowded field. Viacom will launch a direct-to-consumer OTT offering built around library content later this year. Viacom CEO Bob Bakish, speaking at
a conference last week, said his company’s OTT service would “complement what we are doing in the MVPD space,” rather than compete with it.

Google–which has notoriously struggled with its own sexual harassment issues–is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a slew of Google Trends data showing the uptick in searches specific to gender equality. Google’s data is indexed to 100, which represents the maximum number…

Uber is in advanced talks to turn over most of its Southeast Asia operations to local rival Grab, ending a costly fight for market share in the fast-growing region.

Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the Museum of Ice Cream, but with seaweed. There will be a “live” mermaid in a 48,000-gallon tank, giant clamshells, a massive “scale” wall (possibly made…