Month: March 2018

Over the last two years, there has been a real awakening of Amazon’s platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But as we all know, just being present is never enough. What you say and how you say it remains…

Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to…

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Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, also… Continue reading »

The post Penske Media To Acquire Female-Focused Digital Publisher SheKnows appeared first on AdExchanger.

NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to. And NBCU’s ad sales team, which just brought home more than $1.4 billion in…

The art world superstars of decades past were much like today’s top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never received as children. Or so we hear. However true that stereotype may or may not be, three top creatives put it to great use in the…

I’ve been dismissive of virtual reality and its potential for brands. You may have dismissed it, too. It’s hard to imagine popular adoption anytime soon. VR has looked like the emperor’s newest clothes, the latest marketing fad. But I’ve had a change of heart, and I hope you will join me. The visionary chairperson of…

Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home. Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news…

TMW Unlimited created a video for The Chartered Management Institute (CMI) ahead of International Women’s Day (Thursday, March 8) illustrating what not to do in the workplace, starring comedians Stevie Martin and Thom Tuck. The tongue-in-cheek “Gender Inequality: A How-To Guide” shares “quick and easy tips for creating imbalance in the workplace,” beginning with Tuck…

The 90th Academy Awards took home an award of its own: most interactions across Facebook, Twitter and Instagram, according to the Nielsen Social Content Ratings for the week of Feb. 26. The Oscars on ABC tallied 22.981 million interactions across the social network, blowing away the competition. World Wrestling Entertainment fare on USA Network grabbed…

There’s plenty of talk in storytelling about the “hero’s journey,” but frankly, a story is only ever as strong as its villain. It’s the figure that encapsulates the hero’s ultimate conflict, the darkness that must be eclipsed to ensure success. A great video game is no exception to this rule. How do you get people…