Month: March 2018

Spike Jonze has long been deeply embedded in the dance world. He explored movement in everything from the Fatboy Slim videos he helped to choreograph in the late ’90s, to Levi’s “Crazy Legs” commercial a few years later, all the way up to the famous 2016 Kenzo film he directed starring Margaret Qualley–which was a…

Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and parenting organization BabyCenter teamed up with insights and strategy company Collage Group on a study analyzing the future of families…

In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The trailers for Dundee looked expertly shot, with a dazzling cast of Danny McBride and Chris Hemsworth to match. Viewers soon…

Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had never been a great typist in the first place, and the IBM machines’ feather-touch keys caused her to make…

Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a Snapchat filter, has been so popular that Snap recently turned it into a plush doll. For retail brands, AR…

While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate, hospitality and culture, and from the very start, she worked with high-profile clients from the Ritz-Carlton Palm Beach to the Liberty…

Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought to the United States as the children to remain in the country. The American Civil Liberties Union had a message for Trump–you created this problem,…

Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described “detective,” isn’t just posing that question to the advertising industry–she’s setting out to answer it herself. Mara Lecocq “I’ve always been super passionate about bringing diversity to male-dominated industries, but I’m also a practical person,” Lecocq explained. “So when I heard things…

Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to “exposing sexual harassment and discrimination” in the ad agency world. pic.twitter.com/pCaZsJlmKU — Dietmadisonave (@dietmadisonave) March 5, 2018 The news comes on the same day a group of female agency veterans released a letter…

ABC’s efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year’s Best Picture envelope snafu couldn’t hold off a 20 percent drop in ratings from 2017’s telecast. Just 26.5 million people watched the Oscars, which makes it the lowest-rated Academy Awards telecast in total viewers since 1974, which is…