50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag

Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network’s initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts labeled as breaking…

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The Media Crystal Ball

A recent MediaPost event – Media Forecast 2018 + 2023 – gathered some of the best industry minds together to share their thoughts about the state of media in 2023. Here are their predictions.

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James Pitaro Is Named President of ESPN and Co-Chair for Disney Media Networks

Nearly 3 months after the abrupt resignation of John Skipper as president of ESPN, Disney has named its consumer products chief, James Pitaro, to head up the sports media behemoth. Pitaro, who has been chairman of Disney Consumer Products and Interactive Media, was also named co-chair of Disney Media Networks, a title also held by…

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How Jet Ski and Days Inn Ended Up in Jimmy Kimmel’s Biggest Oscars Gag

Advertisers paid as much as $2.8 million per 30-second spot to appear in last night’s Oscars, but two brands received the telecast’s biggest spotlight–and all without spending a dollar on an Academy Awards ad. Jet Ski and Days Inn both found themselves a featured part of Jimmy Kimmel’s biggest Oscars gag of the evening, as…

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On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce’s Brick-and-Mortar Obsession

Addictive and occasionally frustrating, app sensation HQ Trivia has become 2018’s biggest digital obsession. And while copycats are already emerging, the bigger question is this: What lessons can be learned from HQ? Is it a sign that limited access and appointment programming are gaining value in a world of endless availability? Or does it highlight…

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Rating This Year’s Oscars, From Movie Marketing to #MeToo

Last night’s Oscars were as exciting, unsurprising, tedious, engaging and ultimately debatable as just about every other year. There was the usual mix of new talent being ushered into the spotlight, established talent getting long-overdue recognition, winking humor from the hosts and presenters, overlong sequences and all the other elements go into the ceremony. As…

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Tech Companies Including Foursquare and Etsy Are Suing the FCC Over Net Neutrality

Several major tech companies are filing suit against the Federal Communications Commission over the agency’s plans to repeal net neutrality. Today, Foursquare, Etsy, Shutterstock, Kickstarter and others plan to file a petition with the D.C. Circuit Court of Appeals over the FCC’s plans to roll back an Obama-era ruling that prevents telecoms from throttling the…

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Lexus To Consumers: VR Can’t Replace Thrills Of A Real Test Drive

The voiceovers are by Minnie Driver – “an esteemed actress with a recognizable voice that commands gravitas,” says Team One’s Chris Graves.

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Will This Rating Platform Really Protect Your Brand?

For their next act, media entrepreneurs Steven Brill and Gordon Crovitz are taking on the curse of fake news. Their new platform, NewsGuard, will use both human beings and artificial intelligence to review the 7,500 most-read news and information websites in the U.S.–about 98 percent of news and information people read and share online. Brill…

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Rotten Tomatoes Rolls Out a Fresh Logo and Visual Identity After 19 Years

Rotten Tomatoes is rolling out an updated logo this week, along with sleeker icons (used by the movie review site to distinguish good reviews, bad reviews and more). The first public unveiling of the new brand identity will take place at South by Southwest this week. The website has been around for 19 years, and…

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