Month: March 2018

Conor McGregor hasn’t fought in the UFC since winning the lightweight belt in November 2016 and then taking a detour into boxing–earning more than $100 million by fighting (and losing to) Floyd Mayweather Jr. last August. His hiatus from UFC has frustrated his rivals, who want a shot at the title–in particular, the Russian newcomer…

Did you know Facebook Messenger allows you to personalize your conversations by giving each of your contacts a nickname? For instance, if you have a term of endearment for your significant other, you may wish to give them that nickname within the application. Our guide will show you how this feature works. Note: These screenshots…

The final award of the evening was also the most-discussed moment on Twitter and Facebook during the 90th Academy Awards Sunday night: The Shape of Water winning best picture. The five Oscars moments that drove the most tweets were: The Shape of Water wins best picture. Oscar Isaac, Mark Hamill, Kelly Marie Tran and BB-8…

There are some striking similarities between the internet 20 years ago and podcasting today. In 1997, there were 70 million internet users worldwide. Today, there are 67 million monthly podcast listeners. In 1997, $906 million was spent on internet advertising. Today, $243 million is spent on podcast advertising, which is expected to double by 2020….

Dueling press releases that came out of NBC and ABC last week each declared victory in the shows’ first-ever face-off at 10 p.m. Eastern on Monday night.

AdExchanger |

This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story: “2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud.” Mobile… Continue reading »

The post Mobile Data Has A Quality Control Problem appeared first on AdExchanger.

Age, household income, and education are key indicators of a person’s likelihood to be offline.

Digital advertising used to be a lucrative three-step process of create, execute and measure. Now, brand safety fears and ad fraud are wasting a lot of money and causing a digital reputation nightmare. Issues around brand safety came to a head last year after numerous investigations highlighted the fact that ads were being misplaced against…

Social-media opportunities still seem the most porous, especially when it comes to iffy-looking, mostly print-like content — advertising or otherwise. YouTube video content? We know the quality level
can be all over the place — ready to claim unwitting voters.

AdExchanger |

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as… Continue reading »

The post Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences appeared first on AdExchanger.