Month: March 2018

Artificial intelligence-fueled platform Quantcast announced today that it has hired Meredith Long as the company’s new chief revenue officer. Long will lead Quantcast’s North American sales team and report to COO Rob Horler. She was most recently svp and general manager of news, luxury and style at Time Inc., where she led brands like InStyle,…

Roughly 67 percent of U.S. linear television advertising in 2017 was local. Yet, a comparatively small percentage of OTT advertising came from local. More and more young Americans are becoming cord cutters or were already cord nevers, and they’re getting their entertainment content via streaming networks. With OTT advertising spend to hit $20 billion over…

Sonic has a new comedic team pitching its products. Unbreakable Kimmy Schmidt stars Ellie Kemper and Jane Krakowski are now pitching sliders and shakes for the drive-in chain. In a bid to evolve its improv-heavy campaign from Goodby Silverstein & Partners, Sonic tapped Kemper and Krakowski to star in six spots, which will air over…

Highlights included Walmart’s three heartwarming, clever and groundbreaking ads featuring its delivery boxes, and Twitter’s very first TV ad.

Kathryn Hahn turns in an impressively energetic performance as a fun-loving mom in Chrysler’s new campaign for its Pacifica minivan, featuring five spots in which Hahn doesn’t hold back in portraying her goofy side–much to the chagrin of her kids and friends. The spots, created by Doner, advertise the Pacifica’s new S Appearance Package, featuring…

AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. To date, TV advertising campaigns have been bucketed in two groups: They are either direct-response (DR) or branding campaigns. The general opinion is that campaigns must exclusively belong… Continue reading »

The post A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign appeared first on AdExchanger.

China’s Xiaomi says it plans to start selling smartphones in the U.S. this year or early next, extending its Western expansion as it prepares for a highly anticipated IPO that will seek to raise at least $10 billion.

Last year, Pizza Hut and agency Droga5 came up with the idea of Pie Tops, limited-edition high tops that utilize geolocation to allow you to order a pizza at the press of a button, and “Shoe Surgeon” Dominic Chambrone helped bring the concept to life. This year, in celebration of its second year as the…

How responsible is it for media to be thrusting the Parkland, Florida kids into the spotlight after such a traumatic event? There is also no shortage of loose ends, unsettling interviews and shady
subplots to the Florida shooting that nobody in the mainstream media is pursuing.

The U.S. government ordered chipmaker Qualcomm Inc. to delay its shareholder meeting this week to provide it more time to review rival Broadcom Ltd.’s proposed $117 billion takeover of the chip maker.