Month: March 2018

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Kristen Lachtman, who took over the U.S. operations of Twitter’s Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as well. Twitter confirmed Kristen Lachtman’s departure, and Kurt Wagner of Recode pointed out that the company already posted a job opening seeking her replacement….

Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about blockchain, GDPR and the death of Facebook. But time after time, experts miss the mark by a long shot. There is an inherent challenge in…

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing… Continue reading »

The post Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’ appeared first on AdExchanger.

The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program and helping match up the appropriate companies with marketers, advertisers and brands. Program manager, ads platform Jillian Blazejewski revealed in…

Ahead of next month’s upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group–which will be run by Adam Gaynor, vp, advertising and data solutions sales at the network–will feature its Aurora Video Targeting Solutions platform for advanced audience segmenting and…

Publicis Groupe’s Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review. “Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media…

Growing up in Houston, Kelly Hamilton didn’t have what you might call a typical childhood–for Texas or anywhere else. While other kids’ lives revolve around the usual backdrop of suburban subdivisions and soccer practice, Hamilton spent her girlhood with sewing machines and seamstresses. The Hamilton factory, famed for its bespoke shirts, was founded by her…

Apple CEO Tim Cook called for privacy regulation, saying consumers should have more visibility into not only what personal information they share online but how companies stitch together that information to better understand their users.

Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released “Homework.” The two-minute-plus spot feels at once nostalgic and idealistically rooted to the present. In it, narrator Mark Fenske solemnly reads Jack Prelutsky’s classic poem “Homework! Oh, Homework!” while a classroom embarks on…