Month: March 2018

Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom post Thursday that the social network is pulling the plug on the separate News Feed for posts from pages that…

Hope Hicks and I have a lot in common. She was raised in Greenwich, Conn.; I live 15 minutes from there. She was a teenaged model; I had the hots for any number of models when I was a teenager (mostly
Christie Brinkley). She has no background in politics whatsoever; me neither.

Millennials are expected to overtake Boomers in population in the U.S. in 2019 as their numbers swell to 73 million and Boomers decline to 72 million.

BARCELONA, Spain–How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity–and its potential to transform everything from smart cities and homes to autonomous cars–is a hot topic, most cases are still hypothetical. However, Ericsson and Vodafone developed a way to illustrate how much of a difference a little speed can…

Today The Martin Agency unveiled a new, more inclusive executive committee with twice as many female representatives as before. Four out of the nine members on the committee are women, and the agency also boasts a 50/50 male-to-female officer ratio. A spokesperson also confirmed that president and 35-year veteran Beth Rilee-Kelley has left the agency…

Generational differences have long been a factor in U.S. politics. These divisions are now as wide as they have been in decades, with the potential to shape politics well into the future.

Perception is reality when it comes to marketing, and perception is challenging to alter once it is formed. For example, even though 203 million Americans will play mobile games regularly in 2018, most Americans do not identify themselves as gamers. Industry data proves that people of every age, demographic and household income play mobile games….

Pew Research Center will use 1996 as the last birth year for Millennials for our future work. President Michael Dimock explains why.

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Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from the sector due to pressure from activist investors and zero-based budgeting (ZBB). “What we see in packaged goods, certainly, is a continued caution,” he said on WPP’s Q4 and FY 2017 earnings call Thursday. “I… Continue reading »

The post WPP’s Sorrell Says CPGs Still Cool On Spending, Admits Being Slow To Leverage Kantar appeared first on AdExchanger.

WPP suffered its worst stock drop (14 percent) in nearly two decades, it announced today during an earnings call in which chairman Martin Sorrell bluntly admitted that 2017 was “not a pretty year” for the world’s largest holding group. The global business failed to meet even analysts’ most conservative predictions for growth, and WPP’s presentation…