Month: March 2018

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.… Continue reading »

The post Podcast: Kerry Bianchi On The Shift From Service To Software appeared first on AdExchanger.

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual outcomes. But there is a sleeping giant amongst us that will have an ever-increasing role in almost every facet of our lives–from the economy to politics to how we consume goods and services. We’re…

Did you know you can personalize your Facebook Messenger experience by changing the color of each conversation’s text bubbles and icons? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on iOS. Step 1: Tap the conversation you wish to customize. Step 2: Tap the contact’s…

In this week’s Rundown: The Facebook algorithm shakeout has arrived, and publishers and agencies are struggling to adapt. Meanwhile, both camps are more bullish on Snapchat.

The Facebook shakeout has arrived
This week, we’ve been chewing over the rise and fall of LittleThings. It was a perfect case study of how a digital media company seemed to dig its own grave by scaling a business on the back of Facebook, then fail quickly when Facebook changed the rules of the game. But while it’s easy to return to the narrative that Facebook is the bad guy, it should be said that relying on one platform for your audience doesn’t seem like a sound strategy. The algorithm took its toll, but it didn’t help that LittleThings also had an ad problem, as it was competing in an already crowded world of lifestyle publishers. The Facebook shakeout had its first major casualty, but it almost certainly won’t be the last. — Lucia Moses

The post The Rundown: The Facebook shakeout begins appeared first on Digiday.

Wyndham Hotel Group has consolidated its U.S. media planning and buying duties with MullenLowe Mediahub (Adweek’s U.S. Media Agency of the Year for 2017)–naming the “challenger” shop North American media agency of record. Lisa Checchio, senior vice president of global brands at Wyndham, told Adweek in an email that Mediahub’s “challenger mentality,” wealth of data,…

Shopping for insurance online can feel so impersonal, it’s like trying to connect emotionally with a robot, says a new campaign from a firm promising a more human touch. In two 30-second TV ads from Farm Bureau Financial Services and The Richards Group, a distracted android plays the comic villain, representing a generic “Insurance Corporation.”…

More members of the U.S. House of Representatives are choosing not to seek re-election to that body than at any time in the past quarter-century, including a record number of Republicans.

The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film’s trailer had nearly 44 million views as of Feb. 14, outlasting second-place Get Out (30 million) and No. 3 The Shape of Water (18 million). YouTube…

When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…

The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…