Month: March 2018

Like many cable networks, CMT jumped on the scripted bandwagon a few years ago. However, while acquiring Nashville after ABC canceled it in 2016 gave the network a ratings boost, its original scripted shows Still the King and Sun Records didn’t connect with audiences, so CMT will be jumping off the wagon once Nashville’s series…

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Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stations… Continue reading »

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