Month: March 2018

Facebook added 25 more U.S. cities to the test group for its Today In destination for local news. The social network began testing Today In with mobile users in six U.S. cities in January–Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria, Ill.–and local news product manager Anthea Watson Strong announced…

The H-1B visa program is the nation’s biggest temporary employment visa program. Explore the number of approvals by U.S. metropolitan area.

The employment of high-skilled foreign workers with H-1B visas centered in large East Coast and Texas metro areas in fiscal 2010-2016.

After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again–and its latest round of layoffs targeted its advertising department. Snap is laying off 100 employees, which roughly equates to 3 percent of its total workforce. Over the past couple of…

Those who were wondering how the iconic “This Is SportsCenter” ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have our answer. Not much. The sports cable network on Thursday unveiled its first new “This Is SportsCenter” spots in more than…

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Before Jeremy Fain co-founded Cognitiv in 2015, he worked a long stint at Rubicon Project, where he noticed something off about the bidding algorithms used by different demand-side platforms. “We saw the standard bidding algorithms all over the place,” he says. “That didn’t jibe with… Continue reading »

The post Podcast: Cognitiv CEO Jeremy Fain’s Deep Thoughts On AI appeared first on AdExchanger.

With the 2018 event season in full swing, many marketers are in full sprint mode as they face the challenge of implementing the best strategies, campaigns and tactics they designed to turbo boost results at their global events. Events can be a double-edged sword as they are an invaluable opportunity to connect with customers, prospects…

Content is everything and everywhere, a sentiment that Equinox’s director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox’s digital experiences and products, such as content on an Equinox email or in the club itself. Adweek sat down with Farooqi and Ashley Still, vp, Adobe Creative Cloud Enterprise at…

At its peak in 2004, Blockbuster had over 9,000 stores in total. In 2011, the last store was bought by Dish Network, putting the neighborhood video rental company out of business. Redbox and, finally, Netflix won the market. Blockbuster wanted customer growth as much as any other business. So why did Redbox and Netflix send…

A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills–by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones. Called “Data in Dollars,” the six-second clips promote the cable company’s new Xfinity Mobile network, which lets users connect to WiFi…