Month: March 2018

Today, Interpublic Group’s Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the global experience agency for the last 13 years and is said to be departing in May “for a new venture.” IPG did not elaborate on Shapiro’s plans. “Huge…

LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday. It also rolled out video-compatible Company Pages for brands and publishers. Since LinkedIn’s beta launch of sponsored video last October, more than 700 advertisers, including KLM Royal Dutch Airlines, GE and Philips, have signed on.… Continue reading »

The post LinkedIn Makes In-Feed Video Ads Generally Available And Enhances Measurement appeared first on AdExchanger.

Going cold turkey might get you more free time but puts you out of touch with high school acquaintances and customers; first, write a post about the idea.

Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to users based on their offline purchase histories and
locations.

Sizable majorities of Democrats and Republicans cite the other party’s harmful policies as a major reason they belong to their party.

Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users’ already shaky trust, and Elon Musk pulling Tesla’s and SpaceX’s pages, the platform is grappling with a public-relations problem that can have long-reaching effects on its business. But underneath those headlines remains the company’s Measure What Matters initiative, announced in February, which aims…

Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed “Work in Progress,” the series explores the many facets of creative collaboration, an apt theme given WeTransfer’s brand proposition. What’s more, Bj?rk and Kanda seem like a fine choice…

Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist: they don’t rhyme. Riders took to social media throughout the month to complain, with varying levels of animosity, about the ads. Adweek visited the…

My leadership philosophy came from a rather unexpected source, one that is not traditionally associated with innovation and creative thinking: the military. In 2001, I did something I never anticipated I would do: I left my agency career to join the Army. Compelled to action by the events of September 11, 2001, I enlisted with…

President Trump criticized Amazon.com, lashing at the e-commerce giant over the taxes it pays, its use of the U.S. Postal Service and its impact on brick-and-mortar retailers.