Month: March 2018

These days, if you’re going to successfully market goods or services to digitally savvy consumers, you better be skilled at using the latest technologies and hippest channels to forge meaningful messages that delight and inspire. Toward that end, “It’s a tremendous competitive advantage to have a leader who can survey the confusing and rapidly changing…

Nearly 20 percent of U.S. households now contain 10 or more connected devices, and as consumers increasingly work new communication tools into their daily lives, they are also demanding multichannel options when they need customer service and expect it to be faster and easier to use than ever. Not all companies, however, are meeting those…

For its 2018 activation at South by Southwest, Facebook is showcasing its products-Instagram, Oculus, and Messenger-in a way that will help educate marketers on how best to navigate them all. Working with agency Magnetic, Facebook set up a series of experiences for marketers in its Austin office, including three mini sets where marketers can create…

Towards the end of an hour-long Westworld panel at SXSW, Elon Musk dropped by for a last-minute talk with Jonathan Nolan, the creator of HBO’s Westworld, to discuss the future of transportation and how far off private trips to Mars will be. Musk and Nolan worked together to create a two-minute trailer from the recent…

Forget bitcoin and other cryptocurrencies: Here’s how blockchain, the underlying technology, is actually going to change critical if unsexy functions in shipping, real estate and…diamonds.

On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres today on the tournament’s Selection Sunday, with the selection show airing at 6 p.m. ET on TBS. The spots showcase how college sports brings student-athletes…

Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of digitally native brands using SXSW as a way to connect with consumers in real life but with a focus…

Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz’s favorite things for its activation at South by Southwest. Created to promote the network’s two new shows, Sweetbitter and Vida, the Starz Sensory House focuses on the five senses: sight, smell, taste, touch and sound. The network worked with all-female vendors…

The Handmaid’s Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the handmaids wear. Well, sort of. In partnership with LeadDog Marketing Group, Hulu set up seven art instillations across…

If you’ve ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a sampling of skin colors, and are often too dark or too light. L’Or?al is aiming to change…