Month: March 2018

Broadcom pledged to lawmakers it won’t sell pieces of Qualcomm to foreign companies as the two chip makers continued their maneuvering during a U.S. review of a proposed hostile takeover.

We continue to experience ongoing real-time shifts in the way consumers engage with content and commerce. From a business opportunities perspective, none of these patterns is more electrifying than the amazing evolution of e-commerce. While it is true that there was a time when, “If you built a website … they (customers) would come,” this…

Sinclair, long associated with conservative, right-wing programming decisions, is demanding its on-air anchors read prepared scripts bashing other TV networks for fake stories – without citing any
specific network or any specific story to back up the claim.

A nationally representative poll finds only four in ten read only printed books anymore — a timely insight for us to tease a forthcoming review of a book we currently are reading in analogue form.

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Uber has the pedal to the metal when it comes to paid social automation. The ride-sharing app embeds performance marketing and paid social teams in every region where it does business. Four channel managers on each team make sure campaigns meet their objectives. On Facebook and Instagram, where Uber spends a significant portion of its… Continue reading »

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Advertisers have demanded more of publishers in recent years, including for more inventory, more viewable inventory, a broader range of accepted formats and better targeting… Continue reading »

The post A Publisher’s Perspective: Will Buyers Pay More? appeared first on AdExchanger.

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

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