Month: April 2018

Parents now have a way to make sure their offspring aren’t sneaking peeks at Messenger Kids under their blankets while they’re supposed to be asleep. Product manager Tarunya Govindarajan announced in a Newsroom post that a sleep mode was added to the Messenger Kids application, enabling parents to set predetermined “off times” on the devices…

Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how it’s grown into a company with six state-of-the-art multicam studios, more than 100 weekly shows and over 150 countries reached, and how she juggles…

Facebook’s CTO, Mike Schroepfer, faced five hours of intense and technically savvy grilling by members of a parliamentary committee on Thursday. The takeaway: UK regulators don’t trust Facebook. To put it more pointedly in the words of British conservative MP Julian Knight: Facebook is a “morality-free zone” with no respect for consumer privacy or the… Continue reading »

The post After Parliamentary Testimony, Is Facebook Or The Ad Industry Capable of Self-Regulation? appeared first on AdExchanger.

Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before. Consumer conversations have…

According to Engagement Labs’ analytics, consumer conversations drive 19% of all consumer sales.

The deal will see Amazon stream 11 Thursday games globally each season for the next two years. Financial terms were not disclosed.

IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time. One reason for the encouraging performance is that, unlike other “big five” companies,…

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allows… Continue reading »

The post Google Sharply Limits DoubleClick ID Use, Citing GDPR appeared first on AdExchanger.

Ikea’s home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek’s International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so…

The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business…