Month: April 2018

In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell’s total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9 million) from $66.4 million in 2016 following the adoption of a more modest five-year executive incentive plan. In 2015, Sorrell took home…

The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and fueled by data. The other plate is being pressured downward, with long-established stalwarts of the economy being driven to extinction. Toys “R” Us and…

After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday. Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins. “I’ll put it out there that… Continue reading »

The post IPG’s Michael Roth Says CPGs Are Coming Back appeared first on AdExchanger.

Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new categories for fundraisers for personal causes, and it revealed that it will eliminate the platform fee on all fundraisers for personal causes in the coming weeks….

The 30th anniversary of Shark Week doesn’t air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for a wide-ranging campaign that will include an ad, a mobile game and co-branded packaging. Swedish Fish will be the official candy…

The 2018 Digital Content NewFronts are about to commence. More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be held on the West Coast later this year. It’s the first year the presentations are going bicoastal. Presentations in New York…

All deaths carry with them a litany of tragedies, but none more so than the loss of those just beginning their journeys into the world. The emotional toll of a child or teen’s death is unparalleled, and for loved ones, it’s followed by a lifetime of soul-aching speculation about the life that might have been….

To the No. 1 pick went all the Twitter spoils during the first round of the 2018 National Football League Draft Thursday night. The Cleveland Browns’ selection of quarterback Baker Mayfield with the top pick was the most-tweeted NFL Draft moment Thursday night, while Mayfield was the most-tweeted-about player. The three most-tweeted moments were: Browns…

Amazon does not break out ad sales in its quarterly financials, but reported it Thursday within “other,” a category that rose to $2.0 billion in Q1 2018 — about a 72% increase from a year earlier
with some adjustments, according to the company. “Advertising continues to be a strong contributor to profitability and had strong results this quarter,” said Brian Olsavsky, chief financial officer
at Amazon, during the first quarter 2018 earnings call with investors.

The race for 5G, the next generation of wireless technology, is heating up sooner than expected. That promises to boost two struggling Nordic companies that once dominated the industry, just as their main Chinese rivals hit hurdles.