Month: April 2018

The big cable TV operator lost 122,000 customers — a 2% decline — to total 16.4 million, but posted a 5.3% gain in revenues to $4.3 billion.

Upfront digital video ad spend for the broadcast year, Sept.-August, is projected to rise 25.4% to $3.64 billion for the 2018-19 season, per eMarketer.

Amazon is on track to be a nearly $20 billion advertising business — ranking it among the world’s biggest ad-supported platforms — in just two years’ time, according to projections released Thursday
as part of BMO Capital Research’s analysis of the e-commerce giant’s first-quarter earnings. “This was the second most profitable quarter in the company’s history and we believe the continued growth
of the company’s advertising business played a key role,” writes BMO’s Daniel Salmon in an analysis sent to investors Thursday.

Microsoft Personal Shopping Assistant will soon have a tool for marketers, as the research and development team works to build an advertising option with help from retailers.

Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that’s what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved in ways that many of us couldn’t have even imagined or predicted. Until now, the rules that…

Many TV networks are trying to determine how to give TV marketers all they want. NBCUniversal’s “CFlight” effort — which offers a single audience guarantee for all screens — is only one area.

Interpublic reported a nearly 6% gain in Q1 net revenue to $1.77 billion, signaling “evidence of marketers returning to growth mode,” CEO Michael Roth told analysts today.

Arnold Worldwide today announced that global CEO Pam Hamlin will be leaving the agency after more than two decades. Managing partner, chief financial officer, global director of operations and 25-year Arnold vet Scott Feyler will also be leaving the Boston-based, Havas-owned network. “After two decades of leading Arnold through many chapters of its evolution, Pam…

The share of U.S. children living with an unmarried parent has more than doubled since 1968, jumping from 13% to 32% in 2017.