Month: April 2018

Financial-technology firm GreenSky has confidentially filed paperwork with the Securities and Exchange Commission for a sizable initial public offering that could come as soon as this summer.

It’s no secret that the traditional department store experience has fallen out of favor. Consumers no longer see value in the large product selections that traditional mass merchants are known for. With the ability to open multiple browser tabs, shoppers today have zero tolerance for high markups and experiences that haven’t been updated in decades….

Did you know LinkedIn allows users to “mention,” or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on. If users would like to stop others from mentioning them, they can also turn this feature off. Our guide will…

The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWAMedia Arts Lab and director of Media Arts, TBWAWorldwide, Esther Lee, evp and global CMO of MetLife, Inc. and Seth Godin, speaker…

At the Digiday Moguls event in March in Vail, Colorado, we sat down with 33 C-suite publisher executives to get their thoughts on publishers’ relationship with the Google-Facebook duopoly. Check out our earlier research on European publishers’ international expansion plans here. Learn more about our upcoming events here.

Quick takeaways:

• Over half of publisher executives in Digiday’s survey from the event are very or extremely concerned about ad spend going to the duopoly.
• Respondents are split on whether Facebook and Google are media companies or tech companies.
• Roughly two-thirds (64 percent) believe there’s still time for Facebook-dependent publishers to diversify their audience sources.
• Respondents have mixed reactions to Google’s ad-blocking version of Chrome.

Concerns about the duopoly persist
With eMarketer projecting that Facebook and Google would gobble up 63 percent of the amount spent on digital advertising in the U.S. in 2017, C-suite publisher executives at the Digiday Moguls event were understandably concerned about the duopoly’s dominance. Sixty-three percent of the executives surveyed said they were concerned, while 9 percent said they were not very concerned or not at all concerned.

The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday.

Missed the pre-April Fools’ roundup? Recover from your Peeps hangover with another round of pranks. Lego Why does this not exist?! Lego presents the VacuSort, a vacuum that will both swallow your bricks and sort them. Never again will you feel the uncompromising agony of walking over a bunch of strays you didn’t bother to…

YouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of YouTube’s six-second Bumper ads drove “significant lifts” in ad recall, averaging 20 percent across all campaigns. They added that the…

There’s still much to be learned from books written by the great minds of advertising’s golden age, but it’s hard to deny that almost any advice printed to the page quickly becomes dated in today’s digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created…

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers… Continue reading »

The post YouTube Introduces Reach-Based Pricing For TrueView Ads appeared first on AdExchanger.

Instrument, a digital agency based in Portland, Oregon, counts among its clients Google, Nike, Levi’s, Airbnb, Sonos and Dropbox.