Month: April 2018

How do we figure media stock futures? Include more presidential media — TV and tweets — into any financial calculations.

MDC Partners announced today it has taken a 51 percent majority stake in Portland, Ore., independent digital agency Instrument for an undisclosed sum. It’s the holding company’s first 2018 acquisition of what will likely be several. Founded in 2002, Instrument is one of the largest digital indie shops in the U.S., housing 175 strategists, producers,…

Walmart is reportedly in talks to acquire insurance company Humana. In an email, Walmart vice president of global corporate communications Greg Hitt said, “As you know, we do not comment on rumors and speculation.” (Humana did not respond.) If true, this certainly wouldn’t be the first instance of a retailer eyeing a healthcare company. In…

What’s lost as “media groups” – with no ties to the audiences of their new acquisitions – grow larger? A newspaper is no longer seen as the voice of a community, but another check in the company’s
roll call of assets,

Is wireless communication going to kill a ton of us? Not right away — more like in the next generation or two. The way smoking caught up with a portion of society after it heard several decades of
dis/misinformation that cigarettes were A-OK for your health.

Cities are scrutinizing Amazon’s business practices to concoct the perfect 48-hour-or-less site visit in their all-out effort to woo the internet giant’s new headquarters.

Two recent fatal crashes of cars with varying levels of autonomous-driving technology are focusing attention on vehicles that vest control in both humans and machines.

When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. Spearheaded… Continue reading »

The post Why AMC Networks Is Building A Data-Driven Sales Team appeared first on AdExchanger.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Whether you’re planning a vacation or a media buy, we all know the difference between price and value and between… Continue reading »

The post Finding A Cure for Lazy Data appeared first on AdExchanger.