Pinterest: Here’s How to Send a Text Message on Mobile

Previously, we taught you how to send a Pin to another user in the Pinterest mobile application. But what if you just want to send a text message to another user? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap “Notifications”…

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WPP Avoids Expected Drop in Earnings as New Leadership Recognizes the Threat Consultancies Pose

WPP’s like-for-like revenue dropped only 0.1 percent during the first quarter of 2018, beating estimates that predicted a more significant slowdown for the world’s largest advertising company. New business also amounted to a healthy $1.737 billion for the quarter. This report followed the most dramatic period in decades for the holding group, which recently parted…

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Brand Safety and Content Creators Are Hot Topics on Day One of NewFronts

Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations. So, what were some of the topics of conversation? In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety….

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GS&P CCO Margaret Johnson Appointed 4th Chair of Ad Council’s Campaign Review Committee

The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…

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Six New Yorkers Will Get to Live the Dream With These ‘Work From Hawaii’ Residencies

If you’re a New York City millennial who likes the idea of a weeklong working vacation–with gorgeous island vistas and cultural immersion half a world away–Hawaii would like your attention. The state’s tourism board and agency Edelman are today launching a new campaign inviting Instagram-savvy young professionals in and around the five boroughs to apply…

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Amsterdam Is Solving Its Gum Litter Problem by Making Shoes Out of Recycled Gum

In any major city, gum litter is such a stock part of the landscape that it’s almost indistinguishable from brick, cobblestones or concrete. In Amsterdam, 1.5 million kilograms of gum is left on the street yearly–it’s the second most common litter after cigarettes. Every year the government spends millions of euros to clean it ……

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YouTube Is Giving Brands New Ways to Reach People Watching Its Videos on TV Screens

Why watch YouTube videos on a smartphone or tablet screen when a much larger, sharper option is often available in your household? YouTube managing director of video global solutions Debbie Weinstein revealed in a blog post that TV screens are the fastest-growing way that videos on the Google-owned site are being consumed, with more than…

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Looking to the Future Means Implementing an Internet of Things-Based Strategy

For several years now, the news has been filled with stories about the death of traditional advertising. Instead of classic ads, modern consumers want experiences. AKQA’s chairman Ajaz Ahmed put it this way: “Our belief is that audiences want to have more engagement and more of an experience, rather than be bombarded with endless messages.”…

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T-Mobile Agrees To Buy Sprint, Leaving Three Major Wireless Carriers

If the acquisition goes through, the country will be left with just three major wireless carriers — all with roughly the same number of customers. T-Mobile and Sprint combined have around 100 million
wireless customers, while Verizon has roughly 116 million and AT&T has around 93 million.

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Amazon Moves Into Selling Home Security Services

In addition to selling security products, Amazon is becoming a smart home security services provider. The online retailer has started offering five smart security packages, including in-home visits
by Amazon technicians.

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