Month: April 2018

If the Advertising Research Foundation’s Town Hall on the ad industry’s code of conduct concerning data collection and consumer privacy is any indication, don’t expect a consensus anytime soon. The
panel discussion could be summarized as a debate between two opposing philosophical views: One represented by Rolfe Swinton, director of data assets at Germany’s GfK, who took the progressive view on
consumer’s right to data self-sovereignty, popular among Europeans; and another held by digital ad tech native Rick Bruner, who had a more laissez-faire view that no real harm is done to consumers by
using their personal data to target them with advertising.

Gatorade is making a big push into the global world of football with the brand’s largest international campaign in its 50-year history. At the center of the campaign is an epic story of two FC Barcelona teammates–Lionel Messi and Luis Su?rez–who are close friends on and off the field, except when they join their national…

A tie-up of Sprint and T-Mobile has long made strategic sense. SoftBank could have got better terms if the deal had been done earlier.

If you think about it, brands connect with Generation Z (and some of the rest of us) in the most unusual places–in bed, after a shower, at the gym and, yes, in the bathroom. Gen-Z discovers content just about anywhere–as well as the ads and other communications that come with it. This presents brands with…

Amazon is releasing new Alexa experiences for kids and parents, including the Echo Dot Kids Edition, which it says allows children to access age-appropriate content with their voices. But it begs the question: Do children need voice-enabled devices and services to access said content? And just because Amazon–or any platform–can make a voice assistant for…

The long-term failed belief is that TV and entertainment customers, with an insatiable appetite for all things entertainment, will continue to keep paying. Many believe small-to-midsize cable networks
will get hurt with new virtual pay TV providers of live, linear networks.

Artificial intelligence threatens to destroy a lot of jobs. But there’s another side to the story.

The holding company’s new joint COO’s are reviewing strategy in light of “structural” industry shifts.

The moment somebody tells the media emphatically what’s not happening — “I am not a crook,” “There is no improper relationship,” “It was not a missile” — there is a very good chance that’s exactly
what’s happening.

As a nearly 40-year-old brand, Adweek has a rich history of following the key trends shaping the businesses and careers of the people we write about. We pride ourselves on being nimble and scrappy enough to change along with them to stay relevant and valuable to our audience. We have adapted along the way and…