Month: April 2018

YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event–which the company calls Brandcast–will shift to “the second biggest revolution that online video has ever gone through: the TV screen and the living room. The…

In the iconic 1984 film The Karate Kid, Daniel LaRusso’s sensei, Mr. Miyagi, tells his prot?g?, “man who catch fly with chopsticks, accomplish anything.” Well, perhaps anything except convince Ralph Macchio, who played LaRusso in three Karate Kid films, or William Zabka, who portrayed his nemesis Johnny Lawrence in two movies, to return to the…

“One-sided.” “Inconclusive.” “Immense shortcomings.” The ad world’s response to an anonymously sourced 2016 study on media transparency conducted by the ANA, K2 Intelligence and analytics company Ebiquity was almost universally negative. As Publicis Media CEO Steve King put it, “The whole industry was tarred by one or two rogue players.” Yet the report, which focused…

Thanks to Amazon’s latest shareholder letter, we know its formidable Prime subscription service now has 100 million members who order more than 5 billion products a year. Competing retailers have rolled out comparable two-day (and faster) delivery options, but Prime sets a high bar with streaming movies, TV and music, as well as access to…

T-Mobile struck a $26 billion deal to buy Sprint in a combination that, if allowed by antitrust enforcers, would leave the U.S. wireless market dominated by three national players.

T-Mobile and Sprint have agreed to merge in what will reportedly be a $26 billion deal. The companies’ two CEOs, T-Mobile’s John Legere and Sprint’s Marcelo Claure, announced the impending merger with a seven-minute explainer video pitching the potential 5G capabilities and job growth the combined companies could bring. If the deal passes regulators, the…

The pace of pay-TV cord-cutting is quickening, and earnings for cable and telecom companies underscore how that fundamental shift in consumer behavior is giving even more power to tech giants like Netflix.

Sprint is nearing an agreement to combine with T-Mobile US, hoping that its third effort to unite the nation’s third- and fourth-largest wireless carriers will succeed