Month: May 2018

The Cannes Lions International Festival of Creativity, with its dense heritage, famously recognizes and rewards the best in creativity, marketing communications, entertainment, design, tech and innovation. It is considered the ultimate award for organizations working in the advertising and media world. However, this long-standing festival is changing. And with this past year’s progression in all…

Before Game of Thrones and Big Little Lies were (smash hit, award-winning) television series, they were books. And HBO is hoping viewers will use the TV off-season to reacquaint themselves with their shows’ source material. The network has partnered with the New York Public Library to launch #ReadingIsLIT, a national campaign to encourage people to…

The firm is realigning four of its agencies — Bruce Mau Design, Hello Design, Northstar and Varick — under a new umbrella brand, Yes and Company.

The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across devices, and integrate
to reach publishers enabled by Index Exchange’s technology.

For the season, “Roseanne” earned 13.5 million overall viewers and a 3.5 rating among 18-49 viewers. “Roseanne” led among 18-49 viewers for the season among all broadcast shows, ranking second in
overall average viewers. “Roseanne” had nearly 20 times the level of “dislike” and 18.3 times higher “hate” reactions than the average half-hour comedy.

He’s back — and his priorities don’t include the word “media.” Programmatic it is, then?

Former WPP CEO Martin Sorrell has joined UK investment firm S4 as executive chairman, a company that Sorrell says aims to build “multi-national communications services business.”

The U.S. public’s concerns about drug addiction come amid increases in the number and rate of fatal drug overdoses across urban, suburban and rural communities.

The handling of consumer data has become a controversial topic in recent weeks. For many internet giants, consumer data is their core asset, except that rather than having to pay for it outright, it is given to them for free by us, their users. Social and messaging platforms are based on the implicit exchange of…

Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent. To address this disparity, breast cancer organization Susan G. Komen and the Ad Council have launched a multimedia campaign called “Know Your Girls.” In early discussions about the…