Month: May 2018

It was a good day when Roseanne Barr woke up on Tuesday morning. The writers room for the next season of her hit revival was starting up, and episodes of Roseanne–both the current and original runs–could be found on ABC (including a repeat episode set to air that night), Paramount Network, CMT, TV Land, Laff…

Three new Pokémon videogames coming to Nintendo’s Switch this year could provide important sales fuel as the company looks to avoid the kind of thin slate of releases that doomed its previous game machine.

Over the past year and half, HP has been open about its commitment to diversifying its own workforce, as well as the workforces of agency and production house partners. Now, HP is sharing firsthand evidence that putting the effort in to find, recruit and promote a more diverse group of employees translates to better business….

The poll stickers Facebook added to Instagram last October have proven to be popular enough for the feature to be extended to Messenger Stories. The social network announced Tuesday that users of the messaging application can now add polls to their Stories and, as with Instagram, those polls are added as stickers. Here’s how the…

Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a programmatic ad channel.

What if ABC kept “Roseanne” going? A lower, but somewhat sizable audience would probably still watch it. And the advertising? Virtually no big or medium-sized TV marketers would be buying the show.

As advertisers demand more information about the quality of the data they use, LiveRamp has developed a data-scoring initiative to validate the quality of the data and audience segments advertisers
use.

Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say that… Continue reading »

The post Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market appeared first on AdExchanger.

Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one of the first agency trading desks, has always had a president reporting into to senior leadership at parent company MDC Partners. Now with its first CEO, Varick is establishing a… Continue reading »

The post Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model appeared first on AdExchanger.

Being a successful brand requires extensive research and development. Richard Anthony Marin knows it–even if his approach to R&D is, well, a bit informal. “We get a bunch of strains, then we go out on my patio and look at the ocean–and then light it up!” he says. “It’s a very hands-on policy.” Were it…