Month: May 2018

It’s not easy going green. Ben Curren, co-founder and CEO of Green Bits, a cannabis retail platform, knows this all too well. His company, Green Bits, helps cannabis brands with a point-of-sale system and compliance. It’s a complicated maze of regulation–for example, each state that has legalized cannabis has its own set of rules–and Curren…

As 2018-19 upfront and/or newfront negotiations heat up, it’s more than likely that those deals will be executed as separate, nonintegrated teams. While a slight majority — 53% — of advertiser and
agency executives say they now plan TV/video as one “holistic” medium, they don’t necessarily execute it that way, according to findings of Advertiser Perceptions 2018 Video Advertising Convergence
Report. The report finds that only 40% of ad execs say they actually buy TV and video as part of an integrated team.

Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the law or couldn’t decide whether the rules applied to them. Of the 165 marketers surveyed…

The potential of programmatic audio has caught the interest of advertising’s behemoth. Google said Wednesday it had launched the ability to buy programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. Programmatic audio is still a new market, but it’s growing quickly. Spotify launched the capability in 2016, and on its Q1 2018… Continue reading »

The post Google Launches Programmatic Audio Ads In DoubleClick Bid Manager appeared first on AdExchanger.

“…customers of streaming-video companies like Netflix and Hulu are far happier with their service overall than subscribers of traditional cable, satellite and other pay TV operators…”

Cathie Lesjak, a Hewlett-Packard veteran who as chief financial officer helped steer the company through one of the largest corporate breakups, plans to retire from HP in early 2019.

At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on what metrics they are examining to gauge the effect of the General Data Protection Regulation. Check out our earlier research on how companies have prepared for GDPR here. Learn more about our upcoming events here.

Quick takeaways:

• Revenues and users opting in to sharing data are the two metrics the majority of companies in Digiday’s survey are using to assess GDPR impact.
• Fifty-two percent of respondents think GDPR will hurt their company’s revenue.
• Seventy-three percent of those respondents predict their revenue losses will be 1 to 24 percent.
• Half of companies expect at least half of their users to consent to share their data.

Companies look to track revenue and consent
A flood of privacy updates and uncertainty has ushered in GDPR. With companies desperately sending email updates asking users to opt in to future marketing, people are using GDPR to finally unsubscribe from mailing lists on which they unknowingly found themselves. Email unsubscribe rates will undoubtedly soar in the near term, but that isn’t how most companies plan to measure the impact of GDPR, according to Digiday’s research. A Digiday survey from the Hot Topic: GDPR event found 85 percent of respondents plan to measure GDPR’s effects by their revenues, and 70 percent will track what percentage of users opt in to sharing their data.

The post Digiday Research: Companies monitor revenues and user opt-ins post-GDPR appeared first on Digiday.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking and there are serious questions about the fundamentals of brands wholly reliant… Continue reading »

The post Once Feared Obsolete, Physical Retail Stores Are Key To Omnichannel Revenue appeared first on AdExchanger.