Month: May 2018

Hulu looks quite different than it did during last year’s NewFronts event. Since then, the company has added a live TV service, a new CEO (Randy Freer, who joined in October), its first Emmy and Golden Globes (thanks to The Handmaid’s Tale and star Elisabeth Moss), new partnerships with Sprint and Spotify, high-profile deals for…

Long gone are the days when b-to-b companies could just poach successful salespeople–with their big Rolodexes of past customers–who then close deals within 12 to 18 months. Today, the sales cycle entails software-driven processes that last only around three or four months. Not only have things sped up considerably, but the marketing landscape has also…

When teens across the country decided it might be fun to eat Tide Pods (or dare their friends to eat Tide Pods), the brand hit a bit of a rough patch. New research from YouGov BrandIndex shows that in the months following the Tide pod ordeal, perception of the brand has still not fully recovered,…

Alibaba’s video service Youku Tudou is deploying video ad platform Mirriad’s 10-second nonskippable video ad unit, which launched Wednesday. The video unit aims to be less disruptive and more engaging than traditional pre-roll by applying 10-second video overlays into contextually relevant video content. “Early on, a lot of big brands used pre-roll because it was… Continue reading »

The post Alibaba’s Video Platform Youku Test Drives Mirriad’s 10-Second, Nonskippable Ad Unit appeared first on AdExchanger.

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether brands can effectively reach consumers on YouTube without relying on audience data. (Hint: They can.) The study tested how different targeting methods performed across campaigns from Hulu, Jeep and an undisclosed…

Jelli said Wednesday that Rich Knopke will join the programmatic radio company as chief revenue officer. A 20-year digital media veteran, Knopke was previously CRO at video supply-side platform Genesis Media and SVP of sales at USA Today. He was also national VP of sales at Tremor Video (now Telaria) during the company’s IPO. Knopke… Continue reading »

The post Jelli Brings On A New CRO To Lead The Company’s Direct-To-Brand Push appeared first on AdExchanger.

It looks like we’ve reached a tipping point in online and mobile privacy: Regulators are itching to step in–not just in Europe, either–and users want action. Facebook may be dominating the headlines, but it certainly isn’t the only platform taking a long hard look in the mirror. After all, the data-breach scandal comes hot on…

Political affiliation, more than wealth, religion, ethnicity, gender or any other attribute, is the No. 1 factor dividing society, according to a multinational survey conducted by Ipsos MORI for the
BBC. The study, “A World Divided,” found differences in political views are perceived as being the greatest cause of tension between people by a wide margin (44% vs. the next closest factor, wealth’s
36%). That’s the global average among more than 19,00 adults surveyed in 27 countries, but in the U.S. the divisive nature of politics was cited as the No. factor by a majority of respondents (53%).

Video advertising platform SpotX will be applying Nielsen data to its connected TV inventory, allowing brands to understand the unduplicated and incremental reach of their campaigns across both linear
and connected TV ecosystems.

Publicis Media has appointed Ben Cronin as global head of its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE). Cronin replaces Robin Clarke in the role, who is leaving to pursue an unspecified opportunity outside of Publicis Media. “I’m excited for the opportunity to continue PMSE’s powerful momentum and serve its…