Month: May 2018

Snap Inc. shares plunged on Tuesday in after-hours trading, following the company’s weak first-quarter earnings and warnings that growth likely won’t be much better in the near term. According to the company’s first-quarter earnings released today, revenue for the first three months of the year totaled $230 million–up 54 percent year-over-year but still missing analyst…

Snap’s hotly contested app redesign had a material negative impact on revenue, the company said in its Q1 earnings report Tuesday. Revenues for the quarter were up 54% year over year to roughly $231 million, but sequentially, they were down 19%, “primarily due to seasonality and our redesign,” the company said in its earnings release.… Continue reading »

The post Snap Takes A Revenue Hit From Unpopular Redesign appeared first on AdExchanger.

In-application purchases are coming to Facebook’s Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in November 2016, and all Messenger users got access last May. Instant Games is an HTML5 cross-platform gaming experience for Messenger and News Feed on both…

The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle–and they want you to pay for it. Beautiful is, of course, a matter of opinion when describing a dense, yellow-orange, miniature sculpture of President Donald Trump’s head and neck, but this candle is undeniably handcrafted. And for a limited…

Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant franchises. The lineup includes new original content from creators like comedian and actress Lilly Singh. It will also continue popular shows like Rhett…

After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. “For years, I carried a notebook where I would write down everything that I would do differently in advertising and at the agency level,” Platt said in a statement. “Those ideas…

The first round of the 2018 National Football League Draft–broadcast by ESPN, ESPN Deportes, Fox and NFL Network–was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23. Nielsen included the NFL Draft under television series and specials, not sports events, and coverage of the first round tallied 15.965…

Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net profits from ads and allow small advertisers to effectively compete with large advertisers on a more even playing field. Thanks to machine learning, advertising platforms such as Facebook…

Love it or hate it, Quentin Tarantino’s Pulp Fiction is now part of the contemporary film cannon–and few scenes inspire more fear and loathing than “bring out the Gimp.” Two Australian agency executives are promoting their country’s edition of the One Club Portfolio Night in Perth on May 23 in a slightly disturbing way–by recreating…

Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757–this time it’s one from George Washington–to create the Budweiser Freedom Reserve Red Lager. The new lager features molasses in the recipe, a nod to Washington’s mixture, as well as…