Month: May 2018

Facebook introduced a revamped version of its AR Studio for Facebook Camera at its F8 annual developer conference in San Jose, Calif., Tuesday. The social network debuted AR Studio at F8 2017 last April with the goal of accelerating augmented reality efforts across the social network. Engineering director Ficus Kirkpatrick detailed the changes to AR…

Augmented reality has arrived on Facebook’s Messenger Platform, the social network announced Tuesday at its F8 annual developer conference in San Jose, Calif. Facebook vice president of messaging products David Marcus wrote in a Newsroom post that there are currently more than 300,000 active Messenger bots and over 200,000 developers on Messenger Platform, adding that…

For many baseball players, life without the game is a daunting concept. Starting when they’re barely teenagers, baseball often becomes a year-round priority for rising baseball stars, who typically leave backup plans on the back burner. Astros catcher Evan Gattis, for example, provided a rare glimpse into life without baseball after he spent years bouncing…

The rolling countryside, the dapple of light through tree branches, the little moments of romance you pass on a street corner–they’re visual experiences many of us take for granted when riding in a car. And for those who can’t see, the idea of looking out the window of a moving vehicle symbolizes the wide range…

From Roseanne to Will & Grace to Full House, it seems like every show is getting a reboot these days. People seem to be craving the familiar and networks are more than happy to oblige. On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by senior TV editor Jason Lynch…

Verizon wants to be a more diverse workplace, and the brand wants its agency partners to be just as diverse. Two years ago, Verizon CMO Diego Scotti called on all agencies that work with the brand to put together an action plan showing how they would improve diversity within their companies. Then, one year ago,…

In an effort to better serve clients’ growing demands for data, Omnicom Media Group has poached a former WPP executive to fill the newly created role of chief analytics officer at OMD. Rolf Olsen joins the agency after spending three years at Mindshare, WPP’s media buying network, where he held the title of chief data…

Most Americans have negative views of the tone of political debate in their country. And a sizable majority says personal insults are “never fair game” in politics.

The studio will feature talent and brands from across the company’s suite of channels, encompassing a wide range of formats and lengths on a number of platforms. Shows produced by the studio will run
on YouTube, Facebook, Twitter, Snapchat, Instagram and other platforms.

The company says that video now accounts for more than half of ad revenue, and that video views on the platform have almost doubled over the past year. Twitter laid out its plan to keep that growth
flowing, with more than 30 new partnerships in the pipeline, and a major focus on live programming.