Month: May 2018

Give the new management team an A+ for managing expectations. And just maybe for injecting some overdue fresh thinking into the mix.

Google will be extending its Google Preferred video advertising platform to sell ad inventory on YouTube TV, its live linear package of TV networks. Google Preferred includes content from the most
popular 5% of YouTube channels.

Marketers are currently allocating 59% of their digital ad budget to digital video, the IAB says — and more than half of buyers plan to increase digital and mobile video spending in the next 12
months. Additional spend should come primarily from expanding budgets — and that’s good news for competing channels.

Emotions run high in these Mother’s Day ads from Teleflora that focus on moms raising their children in situations that pose unique challenges. The flower delivery service has certainly produced tear-jerker commercials around this particular holiday before. But this campaign, which introduces the tagline “Love Makes a Mom,” should come with its own box of…

An otherwise non-descript building near Times Square was transformed Monday afternoon into a celebration of Ellen DeGeneres’ digital brand. The Ellen Digital Network, part of the business venture from DeGeneres and Warner Bros.’ Digital Networks, held the event, dubbed the “EllenFronts” to correspond with the same week of the 2018 Digital Content NewFronts. The network…

One of the main barriers to blockchain acceptance in media is its rhetoric of disruption. While it’s true that blockchain promises major innovations for publishers, such as better solutions for managing attribution, helping readers access and discover relevant content, building trust and reputations systems and more, the rhetoric of disruption doesn’t clearly illustrate the various…

Social media and technology tools make it easier than ever for us to connect with just about anyone. But connecting doesn’t always translate into true connection. Superconnectors–an elite (but not elitist!) group of people who practice the art of cultivating long-term, mutually beneficial relationships–think about and use social media and technology differently and far more…

The trend line for U.S. cable network subscriptions isn’t pretty. According to an analysis of Nielsen data published this morning by Wall Street equities researcher Pivotal Research Group, the erosion
of traditional cable TV subscriptions is accelerating, declining by 3.1% based on Nielsen’s new May 2017 cable network universe estimates.

Press material from Discovery for its new car show identified the premiere date as Wednesday, May 2, but it was already seen on Monday.

Using an insightful common denominator — the average annual revenue generated per employee — Omnicom stands out with an advantage of 30% or more over the rest of its peer agency holding companies.
The analysis, published by Wall Street equities researcher Pivotal Research Group as part of its assessment of 2017 annual reports from the five most comparable holding companies — Omnicom,
Interpublic, WPP, Publicis and Havas — finds Omnicom’s $194,000 per employee is 30% higher than its next-closest peer, and the only other U.S.-based company in the mix, Interpublic’s $150,000 per
employee.