Month: May 2018

With this week’s announcement that Margaret Johnson, chief creative officer of advertising agency Goodby, Silverstein & Partners, is a new CRC Chair, the Ad Council is revealing what happens behind
these closed doors.

The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal announced Tuesday. The ads will only run on podcasts accessed by international audiences. Because the BBC operates as a public service… Continue reading »

The post BBC Launches First-Ever Audio Ads On Podcasts appeared first on AdExchanger.

*Ding* international listeners, you’re about to hear ads on BBC podcasts. To make it crystal clear to listeners, a warning bell will let you know when it’s coming, and it won’t be read by the host, said Mary Hockaday, controller of BBC World Service English. Some BBC brands and platforms, such as BBC.com and BBC…

The share of U.S. public secondary schools with sworn officers on site has increased in the past decade.

With improved campaign and publishing functionalities, marketers can master the content lifecycle and conquer content chaos.

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm… Continue reading »

The post Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media appeared first on AdExchanger.

In the wake of the Cambridge Analytica scandal and Mark Zuckerberg’s Capitol Hill testimony, Facebook has made it easier for users to receive a copy of things they have posted and interacted with on the social network.

The Justice Department, making its final case against AT&T’s planned acquisition of Time Warner, urged a judge to consider “alternative” remedies if he chooses not to block the merger outright.

T-Mobile and Sprint, the country’s No. 3 and No. 4 wireless carriers by subscribers, must convince U.S. regulators that their $26 billion union won’t hurt industry competition.