Month: May 2018

For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy seems to be paying off. The Cypress, Calif.-based creative shop claims it connects with more than 100 million customers annually. But why hair? Salons and barbershops are…

Gen Zers and millennials today aren’t shy about telling you who, or in some cases, what they’re wearing. Even if the “what” happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and Auntie Anne’s fanny packs. It’s just the latest effort by marketers to engage younger consumers–and this hot new foodie fashion trend…

A conversation between Robert Kirkman, author of The Walking Dead comics, and his longtime producing and business partner, David Alpert, sounds like an improv routine. You’re on the edge of your seat listening to them finish each other’s sentences, and the discussion is beyond lively–it’s electrifying. After working with each other for more than 20…

Martin Sorrell’s much-hyped absence from advertising is proving quite short lived. According to a report that ran in the U.K.’s Sky News this afternoon, the now-former leader of WPP looks to re-enter the ad industry in much the same way he did before: by taking over a shell company. The story by Sky reporter Mark…

The $530 OnePlus 6 can’t do some things its $1,000 rivals do—it isn’t waterproof, and the camera lacks many advanced features—but for plenty of users, it is more than good enough.

The companies insist the U.S. government’s concerns are unfounded. Cybersecurity experts aren’t so sure.

The post Working smarter: How AI will elevate marketers appeared first on Digiday.

MDC Partners agencies Bruce Mau Design, Hello Design, Northstar and Varick announced the collaborative launch of the Yes and Company specialist network. A press release describes Yes and Company as “the first vertically integrated specialist network designed to serve modern brand marketers.” The agencies will work together to provide clients a “cohesive and comprehensive strategic…

Canadian Karim Baratov was sentenced to five years in prison over charges stemming from the massive 2014 security breach at Yahoo, a campaign federal authorities have alleged was orchestrated by Russian spies.

It’s a first for the iconic, 132-year-old American brand, and you Lemon-Do not want to miss it. On Monday, Coca-Cola released its first alcoholic beverage–called Lemon-Do–which is currently only being sold on the Japanese island of Kyushu. Don’t get your hopes up about seeing it in your local corner store any time soon though–a senior…