Month: May 2018

Two weeks ago today, the sitcom Roseanne and its star Roseanne Barr was the toast of ABC’s upfront presentation, with network execs joking onstage about Barr’s controversial Twitter feed. But in a stunning turn of events, the network has canceled the show following Barr’s racist tweet this morning about President Obama’s White House adviser Valerie…

The General Data Protection Regulation (GDPR) may have originated in Europe, but its reach and influence stretches across the globe, including to the US. For example, it’s actually easier for large enterprises to apply standards globally. Having already made a major effort to comply with GDPR for EU citizen data, it’s only logical to stay… Continue reading »

The post The GDPR Effect Will Reverberate Way Beyond Europe appeared first on AdExchanger.

Two-thirds of Irish adults say abortion should be legal in all or most cases, a level of support reflected in a recent vote in Ireland on legal abortion.

Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping… Continue reading »

The post Dentsu Aegis Network Taps Index Exchange To Power M1 appeared first on AdExchanger.

You’re not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be added to the lens carousel “over the next few weeks.” The new lens is an animal mask overlay, and its ears pulse and…

Milwaukee independent agency Laughlin Constable fired CCO Dan Fietsam after unspecified sexual harassment allegations were made against him, according to an email he wrote to employees before his departure. “Based on information brought to our attention late last week, we terminated our CCO’s employment as of May 26,” Laughlin Constable CEO Mat Lignel wrote in…

As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could change the way ads and sponsored content are sold. The New York Times, Group Nine Media and the Washington Post…

Welcome to a very special episode of the Adweek podcast, Yeah, That’s Probably an Ad. This week the team took a field trip to Brooklyn to visit Gimlet Media headquarters, where we had the opportunity to chat with co-founder and president Matt Lieber. Gimlet creates podcasts we all know and love, like Reply All, Startup…

Marketing as an industry is at a critical juncture. What consumers want from brands is a personalized experience, one that mirrors the way they interact with peers, family and friends. But we as marketers are failing to deliver. We talk the talk. We engage in industry chatter about targeting the “right” audiences, creating the most…

During its six-season run, The Americans has become one of the most critically acclaimed series of all time. But the showrunners behind the FX drama know that despite all those accolades–which include a fan letter that President Obama sent to FX Networks CEO John Landgraf–the show’s ultimate legacy will be judged to a large extent…