Month: May 2018

As auto brands struggle against unrelenting pressure to meet margins and adapt to the massive impact digital technology has had on the consumer purchasing journey, the role of the media planner as a
visionary strategist and creative has never been more critical in the arms race to sell cars.

So far, the latest edition of the big movie franchise has earned $84.7 million, anticipating around $101 million over the four-day holiday weekend, according to analysts. The Walt Disney movie was
anticipating $130 million to $150 million.

For kids battling cancer, the relentless litany of medical tests, treatments, symptoms and side effects can be both confusing and demoralizing. A fun new augmented-reality mobile app from the Pediatric Brain Tumor Foundation and agency RPA aims to address both of those points by helping educate and lift the spirits of the 300,000 children diagnosed…

Under the deal, NGL will create programs for U.S. advertisers seeking to connect with the Latina-focused YoAmo platform.

National Amusements Inc. (NAI) has fired the next shot in a battle over control of CBS Corp. NAI filed suit in Delaware Chancery court today accusing CBS Corp. CEO and chairman Leslie Moonves and most of the CBS board of “extraordinary, unjustified and unlawful actions.” NAI is suing to invalidate the CBS Corp. board’s May…

Thanks largely to the ubiquitous access of mobile devices, the total time people spend consuming media continues to grow, and according to the head of forecasting at Publicis’ Zenith unit, will max
out around total awake time. Zenith’s new forecast estimates the average American will spend 636.6 minutes daily with media this year, or about 70% of the time we are awake. Over the next two years,
Barnard forecasts we will add another 13 minutes per day consuming media.

Most companies love to talk about openness, though in practice they’d rather say as little as possible outside the confines of their own executive meetings. Croatian conglomerate Adris, which until recently owned that nation’s cigarette brand TDR, is now focused on tourism, health food production and insurance. To help illustrate the company’s new era, it…

One of the biggest misconceptions about influencer marketing is that it’s all about product placement. Most people think they should pick an influencer solely based on their stream of beautiful curated content and their number of followers. And much like in television or advertising, this product placement on highly followed accounts will yield results, right?…

The odds are stacked against ad tech companies that go public. But Integral Ad Science CEO Scott Knoll wants to buck that trend. Among a trio of leading verification companies, it’s the only one left that hasn’t taken an exit. Oracle bought Moat in April 2017 and bolted on brand-safety tool Grapeshot a year later… Continue reading »

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We deserve better. When it comes to apologies, these “innovators” are phoning it in.