5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI

Facebook’s earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook has been consistently posting strong earnings, two things made this particular earnings report worthy of note: A key percentage of its earnings came from its ads…

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China Set to Approve Qualcomm-NXP Deal, a Sign of Easing Trade Tensions

Chinese authorities are set to approve Qualcomm’s planned $44 billion acquisition of NXP Semiconductors in the next few days, in what would be a significant step toward easing U.S.-China trade relations.

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Chinese Smartphone Maker Xiaomi Stakes Its Future on Europe

Smartphone maker Xiaomi shot to success selling stylish but low-cost models in emerging markets, including at home in China. But can that formula work in the affluent markets of Europe?

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India’s Biggest Competitors to Walmart and Amazon? Mom and Pop

Millions of tiny stores dotting India’s villages and slums have a secret that makes them formidable retail rivals—even to giants like Walmart and Amazon.com.

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Corona Introduces First Bottle Redesign for Summer 2018

Nothing is more indicative of summer than an Instagram picture of someone’s knees against an endless, turquoise ocean. Of course the picture isn’t complete without a bottle of beer and it definitely can’t be just any beer, at least according to Corona. “Through research with consumers, we know Corona is by far the number one…

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The Fable of the Dragon-Tyrant – Prof. Nick Bostrom

The Fable of the Dragon-Tyrant - Prof. Nick Bostrom
Nick Bostrom is a Swedish philosopher at the University of Oxford known for his work on existential risk, the anthropic principle, human enhancement ethics, superintelligence risks, and the reversal test.
https://nickbostrom.com/fable/dragon.html
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For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The new reality of consumer channel choice has thrown a wrench into the decades-old media model that funnels millions of brand advertising dollars to linear television. Competition for theseContinue reading »

The post For OTT Giants Netflix, Amazon, Hulu, Roku And Apple, It’s A Jump Ball For Brand Budgets appeared first on AdExchanger.

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How Machine Intelligence Can Improve Health Care – Prof. Suchi Saria

How Machine Intelligence Can Improve Health Care - Prof. Suchi Saria
Recorded May 1st, 2018 ICLR2018

Augmenting Clinical Intelligence with Machine Intelligence

“Healthcare is rapidly becoming a data-intensive discipline, driven by increasing digitization of health data, novel measurement technologies, and new policy-based incentives. Critical decisions about ​whom​ and h​ ow​ to treat can be made more precisely by layering an individual’s data over that from a population. In this talk, I will begin by introducing the types of health data currently being collected and the challenges associated with learning models from these data. Next, I will describe new techniques that leverage probabilistic methods and counterfactual reasoning for tackling the aforementioned challenges. Finally, I will introduce areas where ​statistical machine-learning techniques are leading to new classes of computational diagnostic and treatment planning tools—tools that tease out subtle information from “messy” observational datasets, and provide reliable inferences given detailed context about the individual patient.” – Suchi Saria
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