Month: May 2018

Apps that help women avoid pregnancy by tracking their fertility are growing in popularity. Some experts, however, are skeptical.

Amazon.com founder and CEO Jeff Bezos vowed to use his rocket startup to develop robotic rovers and perhaps human habitats on the moon’s surface, even if such projects fail to win financial support from the U.S. government.

Chinese authorities are set to approve Qualcomm’s planned $44 billion acquisition of NXP Semiconductors in the next few days, in what would be a significant step toward easing U.S.-China trade relations.

Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications’ users and comply with the European Union’s General Data Protection Regulation, which went into effect Friday. The social network introduced a callback URL that can be used when users remove apps and websites from Facebook’s apps and…

Hector Munoz knows quick-service restaurants (QSRs), having worked in the space for more than 25 years. Munoz rose through the ranks at Burger King, then spent six years as CMO of Popeye’s Chicken. In February 2017, he became CMO at Church’s Chicken, which launched a brand campaign called “Here’s the Deal” on Friday. “If we… Continue reading »

The post Church’s Chicken CMO Hector Munoz Tries To Reinject Life Into The Brand With A New Campaign appeared first on AdExchanger.

According to Paul Lindstrom, head of research and analytics, Tunity, no matter where you were on May 19, 2018 at 6 a.m., you could have been watching the royal wedding. Data from the Tunity app,
which captures opt-in out of home audio, revealed that people made a special effort to view the wedding even if they were not home at the time.

CBS’ ‘Colbert’ will easily take top honors in total average season viewers for the 2017-2018 season, while NBC will eke out a victory among 18-49 viewers and take second place among total viewers with
“The Tonight Show with Jimmy Fallon.”

Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the past few weeks to iOS and Android users, and most of its user base should now have it. Here’s how it…

This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past, digital media has forced more traditional mediums like TV and radio to the backburner, but now in 2018, these “oldies” are measuring up–literally. The attention given to deliverability…