Month: May 2018

ABC will mark Memorial Day — the holiday established to honor those who have died serving their country — with a new “Bachelorette.”

The Late Late Show With James Corden has a new episode of its popular series Carpool Karaoke rolling out this week with Adam Levine. None of that is particularly out of the ordinary for the program. What’s different this time around is that the franchise partnered with a car brand, Porsche, to bring the latest…

Consumers are notoriously mercurial. In fact, they themselves can’t predict what will make them happy. This psychological quirk makes it hard for them to know whether the products they purchase or the services they invest in will satisfy them–and it makes it that much harder for advertisers. After all, how do advertisers know when they…

Longtime R/GA executive Chloe Gottlieb has accepted a top role in Google’s design department, agency founder, chairman and CEO Bob Greenberg wrote in an all-staff email this morning. An agency spokesperson confirmed her departure but declined to comment. Gottlieb, along with representatives from Google’s marketing department, had not yet responded to requests for comment at…

P&G Marketing chief Mark Pritchard told a VivaTech crowd Friday that the CPG giant was bombarding consumers to a point way beyond overkill. That’s changed.

Europe’s new privacy law took effect Friday, causing major U.S. news websites to suspend access across the region as data-protection regulators prepare to brandish their new enforcement powers.

Marketers, media, platforms and apps rushing to comply with the today’s deadline for the EU’s new consumer data privacy rules has not gone unnoticed by, well, consumers. That’s the good news. The bad
news is the vast majority have either ignored, put off or opted out immediately from requests to update their privacy policies concerning use of consumer data. A Research Intelligencer and Pollfish
survey conducted Thursday, found 60% of American adults were contacted at least once in the past 24 hours — 22% in the past hour — asking for use of their personal data. Twenty-eight percent of
the consumers characterized the volume of contact from companies asking for use of their personal data as “many” or a “surprising amount.”

As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased dramatically. Clients no longer think of branded content and brand ambassadors as a talent model or public-relations budget–instead, it is a media buy that must map back to return on investment. With the maturation…

Four social media sites — Facebook, Google, What’sApp and Instagram — have been accused of “forced consent.”

He explains his current role at Publicis Groupe, his thoughts on Cannes and the circumstances leading to his distinguished new look.